Crafting the Buy Nothing marketplace
A ground-up app redesign for a gift economy where everything is free.
Lead product designer, strategist, and builder based in NYC.
I’ve spent 10+ years untangling complex problems, blending product strategy with Figma and AI. I built this site with Claude Code.
I started Astoria Live to share what’s happening in my neighborhood (now 22k+ followers), and I serve on the 31st Ave Open Street board.
You’ll find me drawing and painting, doing improv, reading, writing, at a concert, traveling, or trying snacks from around the world.
A ground-up app redesign for a gift economy where everything is free.

AI-driven prototyping and petition updates that boost responses.
Onboarding, matching flows, and mobile design system components.
Helping sellers showcase items, increasing conversion and order value.
A search visibility dashboard, alerts, and tools that help sellers get found in search.
An end-to-end referral program that rewards sellers for bringing buyers to Etsy.
Shop insights that help sellers grow, refined through rapid experiments.
Router settings, Wi-Fi management, and Alexa setup for 5G Home Internet.
Research-driven UX improvements to boost engagement and reduce churn.
One tool for nonprofits to onboard, schedule, and message volunteers.
A local media brand I founded, sharing neighborhood events with 22k+ followers.
Contact me for my full portfolio and case studies.