The Wix Education team (WixEd) produces educational content for users. We have a custom platform for users to become certified as Wix Webmasters or Wix Certified Trainers through our courses including videos, quizzes, homework assignments, and interviews.

My Role: 

As User Engagement Manager, my role is to deeply understand our users and translate their needs into concrete solutions for our programs. I conduct user research with interviews, surveys, social listening, a focus group, and support emails to inform our product roadmap. I also defined our personas and work on user flows and platform improvements.


In the password protected section below, I’ll showcase a user persona and walk through a new commenting experience for our platform including a prototype I designed.

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