The Wix Education team (WixEd) produces educational content for users. We have a custom platform for users to become certified as Wix Webmasters or Wix Certified Trainers through our courses including videos, quizzes, homework assignments, and interviews.
As User Engagement Manager, my role is to deeply understand our users and translate their needs into concrete solutions for our programs. I conduct user research with interviews, surveys, social listening, a focus group, and support emails to inform our product roadmap. I also defined our personas and work on user flows and platform improvements.
In the password protected section below, I’ll showcase a user persona and walk through a new commenting experience for our platform including a prototype I designed.
Ahh! This content is top-secret! Get in touch to see the rest of the case study, or enter the password below.